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H&M opens first Brazilian store, targets growing middle class, plans national expansion.
H&M has opened its first store in Brazil and started online sales, aiming to tap into the country's growing middle class.
The company already produces some items locally, such as shoes and beachwear, to reduce costs and support economic growth.
Plans include expanding local manufacturing and opening more stores nationwide.
H&M also operates a sizable distribution center in Minas Gerais.
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H&M abre su primera tienda en Brasil, se dirige a la clase media en crecimiento, planea la expansión nacional.