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Cracker Barrel's rebrand, ditching its iconic logo, faces backlash as shares plummet 11.7%.
Cracker Barrel's $700 million rebrand, including a new logo, has sparked backlash, causing its stock to drop 11.7%.
The CEO claims positive feedback, but many customers criticize the move as undermining the company's heritage.
Despite the stock's volatility, some see it as an opportunity to buy, though investors should consider the company's long-term potential.
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El cambio de marca de Cracker Barrel, abandonando su logo icónico, se enfrenta a una reacción cuando las acciones caen un 11,7%.