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McDonald's cuts combo meal prices by 15% to regain affordability image lost due to rising costs.
McDonald's is lowering combo meal prices by 15% to restore its image as an affordable fast-food option, following concerns that its menu had become too expensive.
The company will support franchisees who agree to the price cuts, which include an $8 Big Mac and McNugget special and a $5 breakfast deal.
This move comes after a viral $18 Big Mac combo meal in 2023 and ongoing efforts to expand the value menu to attract customers back to the chain.
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McDonald's recorta los precios de las comidas combinadas en un 15% para recuperar la imagen de asequibilidad perdida debido al aumento de los costos.