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Lidl introduces "Live Well" logo for healthier, sustainable products, aiming to mark 10% of its items by 2030.
Lidl has launched a "Live Well" logo to help customers identify healthier, more sustainable products.
Developed with the British Nutrition Foundation and WWF, the logo will mark over 100 of Lidl's own products, including fruits, vegetables, and plant-based items.
To qualify, products must meet nutrition and sustainability criteria, including being part of the Planetary Health Diet.
Lidl aims to have 10% of its own products meet the Live Well criteria by 2030 and increase plant-based foods sold by 20% by then.
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Lidl introduce el logotipo "Live Well" para productos más saludables y sostenibles, con el objetivo de marcar el 10% de sus artículos para el año 2030.