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Chinese minidramas, featuring short, soap opera-style episodes, are gaining U.S. popularity and investment.
Bite-sized Chinese shows called minidramas, or micro dramas, are becoming popular among U.S. audiences.
These shows feature soap opera elements like romance and drama in one to two-minute episodes.
Originating in China, where they generated $6.9 billion in revenue, these dramas are now available on platforms like ReelShort and DramaBox in the U.S. Major entertainment companies like Netflix and Disney are also investing in the format to cater to younger viewers accustomed to short, engaging content.
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Los minidramas chinos, que presentan episodios cortos al estilo de las telenovelas, están ganando popularidad e inversión en Estados Unidos.