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flag Despite price hikes, luxury goods see strong demand from wealthy U.S. consumers.

flag Wealthy U.S. consumers are not resisting price hikes on luxury goods, with brands like Birkenstock, Bugaboo, and Coach seeing strong demand despite raising prices due to tariffs. flag Bank of America data shows middle- and upper-income spending increased in July, contrasting with flat spending from lower-income households. flag However, some caution arises as even affluent consumers become more selective in their purchases.

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