Ulta Beauty and Target end their shop-in-shop partnership, set to expire in August 2026.

Ulta Beauty and Target have announced they will end their shop-in-shop partnership in August 2026, when the current agreement expires. Launched in 2021, the collaboration allowed Ulta Beauty mini-stores in over 600 Target locations. Customers with linked rewards accounts can still earn Ulta Beauty Rewards for eligible purchases until the end of the partnership. Both companies have not disclosed the reasons for ending the partnership.