Taylor Swift's new album announcement sparks businesses to adopt orange, her favorite color, in marketing.

Taylor Swift's announcement of her 12th album, "The Life of a Showgirl," has spurred major brands to capitalize on her influence by posting orange-themed content, reflecting her affinity for the color. Swift's previous tour was the first to exceed $1 billion, marking her significant economic impact. Companies like United Airlines, Olive Garden, and Netflix are using orange in their marketing to connect with Swift's popularity, while Google has even incorporated orange confetti into searches for her name.