India's FMCG sector sees 13.9% sales growth, driven by rural demand and favorable conditions.

In the first quarter of FY26, India's FMCG sector saw significant growth, with sales value up 13.9% year-over-year and volume up 6%. Rural demand, driven by favorable monsoon conditions and easing inflation, was a key driver, growing twice as fast as urban markets. Small manufacturers and e-commerce platforms also fueled this growth, with increased sales in home and personal care products. The outlook remains positive, supported by rural demand and urban recovery, particularly in smaller towns.