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John Lewis invests £800M to expand beauty sections, partnering with Fenty Beauty for upgrades.
John Lewis is investing £800 million to revamp its beauty halls nationwide, partnering with Rihanna's Fenty Beauty.
The Liverpool store has expanded its beauty section by nearly 40%, featuring 132 premium brands, including Trinny London and Byredo.
Fenty Beauty will launch in Liverpool and online.
By 2025, John Lewis plans to have 540 beauty counters, almost 70 treatment rooms, and over 400 beauty services.
Beauty sales have increased by over 40% in the last five years.
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John Lewis invierte £800M para expandir las secciones de belleza, asociándose con Fenty Beauty para mejoras.