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flag TikTok and X influencers promote risky "sleepmaxxing" practices, like mouth taping, despite health warnings.

flag The "sleepmaxxing" trend, popular on TikTok and X, promotes extreme sleep practices like mouth taping and neck swinging, despite lacking medical evidence and posing safety risks. flag Influencers are driving this craze, which includes selling products such as mouth tapes and sleep-enhancing powders. flag Experts warn these methods are unproven and can worsen sleep issues, while the American Academy of Sleep Medicine advises against using melatonin for insomnia due to inconsistent effectiveness.

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