Selena Gomez unveils her new fragrance, Rare Eau de Parfum, on TikTok with fiancé Benny Blanco, amid mixed reactions to its marketing.

In a TikTok video, Selena Gomez and her fiancé Benny Blanco promote her new fragrance, Rare Eau de Parfum, from her Rare Beauty line. Benny says he sprays it to remind himself of Selena when she's away, which she playfully calls "cheesy." The fragrance is also being marketed through scratch 'n' sniff billboards in New York City, sparking mixed reactions. The product will be officially released on Thursday.