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Claire's files for bankruptcy again, struggling against declining mall traffic and online competition.
Claire's, a popular mall jewelry retailer for young shoppers, has filed for bankruptcy for the second time in recent years.
The company has struggled with declining mall traffic and intense competition from online retailers like Amazon, Walmart, Shein, and Temu.
Despite expanding its product range through CVS partnerships and brand deals with Disney and Mattel, Claire's has failed to retain its customer base, which now prefers fast-paced trends on platforms like TikTok.
The retailer emerged from its 2018 bankruptcy with less debt but is now deferring interest payments on a $500 million loan due in 2026.
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Claire's se declara en bancarrota nuevamente, luchando contra la disminución del tráfico en los centros comerciales y la competencia en línea.