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flag Shein fined €1 million in Italy for misleading consumers on product sustainability claims.

flag Italy's competition authority has fined Shein €1 million for making false and misleading claims about the environmental impact of its products. flag The watchdog accused Shein of vague and confusing sustainability claims, including false statements about product recyclability and contradictory pledges to reduce greenhouse gas emissions. flag Shein has cooperated with the investigation and claims to have addressed the issues.

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