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Shein fined €1 million in Italy for misleading consumers on product sustainability claims.
Italy's competition authority has fined Shein €1 million for making false and misleading claims about the environmental impact of its products.
The watchdog accused Shein of vague and confusing sustainability claims, including false statements about product recyclability and contradictory pledges to reduce greenhouse gas emissions.
Shein has cooperated with the investigation and claims to have addressed the issues.
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Shein recibió una multa de 1 millón de euros en Italia por engañar a los consumidores en las declaraciones de sostenibilidad de los productos.