American Eagle's controversial ad campaign boosted stock but faced backlash and sales decline.

American Eagle Outfitters' fall ad campaign featuring actress Sydney Sweeney sparked controversy for swapping "jeans" with "genes," echoing eugenics ideas. Critics argue the wordplay promotes discredited theories on selective breeding, while others say it's an overreaction. The company faces challenges with declining sales and higher costs, yet its stock briefly rose after the campaign launch.