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Shein fined €1 million in Italy for misleading claims on its environmental efforts.
Italy's competition authority has fined Shein €1 million for false and misleading claims about its environmental efforts.
The watchdog accused the fast-fashion retailer of making vague and overly emphatic claims about product recyclability and reducing emissions, which were found to be false or confusing.
Shein stated it has cooperated with the investigation and is now ensuring all environmental claims are compliant with regulations.
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Shein recibió una multa de 1 millón de euros en Italia por afirmaciones engañosas sobre sus esfuerzos medioambientales.