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Generali Group and Central Bank of India rebrand their joint venture to enhance insurance accessibility in India.
Generali Group and Central Bank of India have refreshed the brand identity of their joint venture in life and general insurance under new names: Generali Central Life Insurance and Generali Central Insurance.
This includes a new logo, website, and social media presence, aiming to build trust and visibility, especially in rural areas, while maintaining the same shareholding pattern.
The move focuses on providing more accessible and inclusive insurance products across India.
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El Grupo Generali y el Banco Central de la India renombran su empresa conjunta para mejorar la accesibilidad al seguro en la India.