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flag Dubai reports a 6% rise in international visitors to 9.88 million in the first half of 2025.

flag In the first half of 2025, Dubai welcomed 9.88 million international visitors, a 6% increase from 2024, according to the Dubai Department of Economy and Tourism. flag Western Europe was the largest source market, contributing 22% of visitors. flag Hotel occupancy rose to 80.6%, with 22.24 million room nights sold. flag The city's growth is driven by strong public-private partnerships, targeted marketing campaigns, and expanded tourism offerings focusing on luxury, wellness, and experiential travel.

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