The 85th Sturgis Motorcycle Rally kicks off in South Dakota, drawing over 450,000 riders.

The 85th Sturgis Motorcycle Rally is underway in South Dakota, attracting over 450,000 riders. Local businesses in Sturgis, Keystone, and Hill City are experiencing increased foot traffic, and law enforcement is prepared for the influx, expecting higher traffic and safety challenges. The event includes the Mayor's Ride and a new Annual Burger Bash, hosted by 2LaneLife. Nearby Sioux City bike shops are also preparing for the rally's impact, stocking up on parts and planning for increased customer demand.