American Eagle's new ad campaign with Sydney Sweeney faces backlash over alleged racial undertones.

American Eagle's new ad campaign featuring actress Sydney Sweeney has sparked controversy, with some accusing it of promoting racial undertones and white supremacy due to its tagline and Sweeney's appearance. Others praise it for avoiding "woke" politics. American Eagle states the campaign aims to elevate its position as the top jeans brand for Gen Z and has launched a limited "Sydney Jean" with proceeds going to Crisis Text Line. The campaign has received mixed reactions online.