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flag UAE introduces mandatory 'Advertiser Permit' for social media promotions to boost transparency.

flag The UAE has introduced an 'Advertiser Permit' for anyone posting promotional content on social media, whether paid or unpaid, aiming to enhance transparency and protect consumers. flag The permit, which will be mandatory in three months, is free for the first three years and applies to both residents and visitors. flag Individuals must be 18 or older to apply, and failure to comply could result in fines. flag The new regulation excludes personal promotions and educational activities by those under 18.

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