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American Eagle's "jeans-genes" ad campaign with Sydney Sweeney faces backlash over alleged eugenics ties.
Sydney Sweeney's American Eagle ad campaign has sparked controversy for its "jeans-genes" pun, with some critics labeling it as promoting eugenics and "Nazi propaganda."
The ads feature Sweeney, an actress known for her roles in Euphoria, promoting jeans.
Critics argue the ads celebrate whiteness and exclusivity, while supporters see it as a clever marketing move.
The company has donated 100% of "Sydney Jeans" profits to Crisis Text Line, and the stock has risen by nearly 17%.
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La campaña publicitaria "jeans-genes" de American Eagle con Sydney Sweeney se enfrenta a una reacción violenta por los supuestos vínculos con la eugenesia.