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Company hires actress Gwyneth Paltrow as spokesperson following Coldplay concert controversy.
The company behind the Coldplay concert "Kiss Cam" incident has hired actress Gwyneth Paltrow as a spokesperson to manage its image.
The move comes after the company faced public backlash following the viral incident during a Coldplay concert.
Paltrow, known for her celebrity status and business acumen, is now temporarily representing the company in an attempt to improve its public relations.
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La compañía contrata a la actriz Gwyneth Paltrow como portavoz tras la controversia del concierto de Coldplay.