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flag American Eagle's stock jumps after partnering with actress Sydney Sweeney for a denim campaign.

flag American Eagle Outfitters' stock surged following the announcement of a new advertising campaign featuring actress Sydney Sweeney, known for her roles in "Euphoria" and "The White Lotus." flag The campaign, titled "Sydney Sweeney Has Great (American Eagle) Jeans," includes a limited-edition denim jacket and "The Sydney Jean," benefiting Crisis Text Line. flag The stock saw a significant increase, adding nearly $228 million to the company's market capitalization, fueled by social media hype and speculation as a "meme stock." flag Despite the surge, the stock is still down year-to-date.

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