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American Eagle's stock jumps after partnering with actress Sydney Sweeney for a denim campaign.
American Eagle Outfitters' stock surged following the announcement of a new advertising campaign featuring actress Sydney Sweeney, known for her roles in "Euphoria" and "The White Lotus."
The campaign, titled "Sydney Sweeney Has Great (American Eagle) Jeans," includes a limited-edition denim jacket and "The Sydney Jean," benefiting Crisis Text Line.
The stock saw a significant increase, adding nearly $228 million to the company's market capitalization, fueled by social media hype and speculation as a "meme stock."
Despite the surge, the stock is still down year-to-date.
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Las acciones de American Eagle saltan después de asociarse con la actriz Sydney Sweeney para una campaña de denim.