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flag New Zealand's 'Everyone Must Go' campaign attracted 7,981 more Australian tourists, generating $22 million in spending.

flag New Zealand's 'Everyone Must Go' campaign, aimed at attracting Australian visitors, exceeded goals by drawing 7,981 extra tourists and generating $22 million in spending. flag Initially targeting 6,750 visitors and $17 million in revenue, the campaign offered over 800 deals from 450 operators and received a budget boost to $800,000. flag The success highlights the economic impact of targeted tourism efforts.

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