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flag Parents are shopping for back-to-school items earlier due to cost concerns, spending an average of $858.07.

flag Parents are shopping for back-to-school items earlier this year due to concerns over tariffs and rising costs. flag According to the National Retail Federation, two-thirds of parents started shopping in early July, spending an average of $858.07. flag Despite slight price increases, families are looking for savings through early shopping and discounts. flag Local organizations in Lincoln, Nebraska, are also helping families by providing free school supplies and haircuts. flag Big retailers like Target and Walmart are offering early deals to cater to early shoppers.

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