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Yunnan and Guizhou see a surge in long-stay tourists seeking cooler summer climates.
The highland provinces of Yunnan and Guizhou in China are experiencing a boom in long-stay tourism as people seek cooler climates during hot summers.
In the first half of 2025, Yunnan welcomed 2.8 million long-stay visitors, marking a 45.4% increase year-on-year.
Visitors are staying an average of 91 days, benefiting the local economy, especially in dining, which accounts for 40% of their spending.
The trend is expected to grow as climate change intensifies, making cooler summer residencies more sought after.
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Yunnan y Guizhou observan un aumento en los turistas de larga estancia que buscan climas de verano más frescos.