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flag University of Memphis offered $200 million to join Big 12, but was rejected despite sweetened deal.

flag The University of Memphis offered $200 million over five years to join the Big 12 Conference, including sponsorship money and waiving media rights payments upon entry, but was rejected. flag Memphis, aiming to leave the American Conference for a power conference, sees its men's basketball program as a potential draw for other leagues. flag The Big 12 previously added Cincinnati, Houston, and UCF in 2021.

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