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Blinkit shifts to direct inventory purchases from sellers, changing its marketplace model to cut costs.
Blinkit, an Indian quick commerce platform, will shift to an inventory-led model starting September 1, buying products directly from sellers instead of managing a marketplace.
This change, following Blinkit's parent becoming an Indian-owned company, aims to simplify processes and reduce compliance costs for sellers.
Those not willing to transition will have their inventory returned with logistics fees deducted.
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Blinkit cambia a compras directas de inventario de vendedores, cambiando su modelo de mercado para reducir costos.