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New Zealand resorts host "Board Swap" at Bondi Beach, trading surfboards for snowboards to promote winter tourism.
New Zealand ski resorts Cardrona Alpine and Treble Cone, with RealNZ and Thinkerbell, launched a "Board Swap" event at Bondi Beach in Sydney.
Surfers traded their boards for a chance to win snowboards and lift passes to the resorts, with donated surfboards going to the Bondi Surf Club.
The event aimed to promote New Zealand's winter attractions and encourage adventure, marking Thinkerbell's first project as RealNZ's earned agency of record.
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Los resorts de Nueva Zelanda organizan "Board Swap" en Bondi Beach, intercambiando tablas de surf por tablas de snowboard para promover el turismo de invierno.