Soho House introduces $12 luxury protein smoothies in U.S. locations, targeting the fitness market.

In July 2025, Soho House launched luxury protein smoothies priced at $12 each in their locations across the U.S. The menu includes five flavors of protein-rich smoothies and one electrolyte drink, featuring ingredients like whey or plant-based protein, fruits, plant milk, and supplements. These smoothies aim to elevate the fitness industry with their high-end appeal and designer aesthetic.