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flag "Elbows up" merchandise sales fall as Canadian patriotism shifts towards economic support ahead of Canada Day.

flag Sales of "elbows up" merchandise, once popular during cross-border tensions, are declining ahead of Canada Day. flag The rallying cry, initially a unifying expression of Canadian pride, has become more partisan and less inclusive, especially after its adoption in political campaigns. flag Canadian patriotism is now focusing more on general support for the economy, shifting from the more combative slogan.

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