Amazon launches quick commerce service Amazon Now in Bengaluru, offering 10-minute delivery to select users.

Amazon has launched its quick commerce service, Amazon Now, in parts of Bengaluru, India, offering 10-minute delivery of groceries and essentials. Initially available to select users in three areas, Amazon plans to expand the service. This move enters Amazon into a competitive market dominated by services like Blinkit and Zepto, aiming to meet the growing demand for fast deliveries despite high costs and uncertain profitability.