Robbie Williams co-wrote FIFA's first official anthem, "Desire," set to debut at the Club World Cup.

Robbie Williams, a pop star, has become FIFA's new Music Ambassador and co-wrote the organization's first official anthem titled "Desire." The song, featuring Italian singer Laura Pausini, will debut at the Club World Cup in Miami and will be played before all upcoming FIFA tournaments, including the 2026 World Cup. FIFA aims to deepen fan connection and emotion through this musical partnership.