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China launches summer movie season with over 70 films to rejuvenate market post-2024's 44% box office drop.
China's summer movie season, from June 1 to August 31, aims to revive the film market after a 44% drop in 2024's box office takings.
Over 70 films, including "She's Got No Name," "Dongji Island," and "The Lychee Road," are set to release.
The lineup features crime thrillers, historical dramas, and Hollywood imports, with hopes that these films will boost the market's resilience.
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China lanza la temporada de cine de verano con más de 70 películas para rejuvenecer el mercado después de la caída del 44% en taquilla de 2024.