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UK's ASA bans Twix ad for promoting unsafe driving, citing car chase scenes.
The Advertising Standards Authority (ASA) in the UK has banned a TV ad for Twix chocolate bars, deeming it encourages unsafe driving. The ad featured a car chase and crash, prompting five complaints. Mars-Wrigley, which owns Twix, argued the ad was fantastical and unrealistic, but the ASA ruled it condoned dangerous driving and must not be shown again in its current form.
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