ZEE Entertainment teams with startup Bullet to launch India's first micro-drama app for younger audiences.

ZEE Entertainment has partnered with startup Bullet to launch India's first micro-drama app, focusing on short, fast-paced episodes for younger audiences on mobile devices. The app will be integrated into ZEE5, using AI for pricing and performance predictions, and gamification to boost user engagement. The partnership aims to meet changing viewing habits with bite-sized, creator-driven content.