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flag Thailand's tourism faces challenges as Chinese visitor numbers drop sharply, pushing revenue down.

flag Thailand's tourism industry is facing challenges with tourist arrivals and revenue down 11% and 16.1% respectively in May 2025 compared to April. flag China, a key market, saw a 44.5% decrease in visitors from May 2024. flag High costs in Thailand, including hotels up 30% from 2019, are steering Chinese tourists towards cheaper destinations like Vietnam and Malaysia. flag While there are slight improvements in European and some Asian arrivals, the sector's recovery remains cautious due to weak demand from China and economic uncertainties.

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