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Michaels expands fabric and sewing supplies, incorporating Joann's brands after its collapse.
Michaels, a craft store, is expanding its fabric and sewing supplies after rival Joann's collapse.
The company will purchase Joann's private label and introduce 600 new products, including fabric, yarn, and sewing machines.
Michaels has already added Joann's "Big Twist" yarn line to 680 of its 1,300 stores, with plans to expand to 280 more this year.
The move follows an 80% increase in fabric searches on Michaels' website.
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Michaels expande la tela y los suministros de costura, incorporando las marcas de Joann después de su colapso.