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Michaels buys JOANN's private label brands to boost its craft supply offerings and market presence.
Craft store Michaels has finalized its purchase of JOANN's private label brands and intellectual property, aiming to expand its product range and strengthen its market position in craft supplies.
This move is expected to provide Michaels with additional resources and brand recognition in the craft industry.
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Michaels compra las marcas de marca privada de JOANN para impulsar su oferta de suministros artesanales y su presencia en el mercado.