Amazon pledges to fight fake reviews and catalog abuse on its UK site, post CMA investigation.

Amazon has agreed to combat fake reviews and catalog abuse on its UK site after a Competition and Markets Authority (CMA) investigation. The CMA found that 90% of UK consumers use online reviews when making purchases, influencing up to £23 billion in annual spending. Amazon will enhance its systems to detect and remove fake reviews and could ban businesses and users involved in such practices. This follows a similar commitment from Google.