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flag Some brands boost Pride Month donations, while others scale back due to market saturation.

flag Some brands are stepping up their Pride Month efforts by donating to LGBTQ+ causes, while others are pulling back due to market saturation and shifting consumer preferences. flag Companies like Guess Watches and Pura Vida Bracelets are donating portions of sales to organizations such as The Trevor Project. flag Meanwhile, major retailers like Target and Walmart are scaling back their Pride-themed products, opting for year-round support to ensure their efforts are meaningful and sustainable.

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