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British Columbia firefighters combat wildfire misinformation with humor and kindness online.
The British Columbia Wildfire Service is fighting misinformation about wildfires using humor and kindness on social media.
The team responds to incorrect information with gentle, informative replies and facts, using emojis and a playful tone.
This approach aims to educate the public on wildfire science and response, reduce fear, and build trust, as wildfires become more frequent and intense in the region.
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Los bomberos de la Columbia Británica combaten la desinformación sobre los incendios forestales con humor y amabilidad en línea.