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Aamir Khan's film "Sitaare Zameen Par" opts for a theater-to-pay-per-view YouTube model, bypassing Netflix and Amazon Prime.
Aamir Khan's new film "Sitaare Zameen Par" will bypass traditional streaming platforms like Netflix and Amazon Prime after its theatrical release on June 20.
Instead, it will use a pay-per-view model on YouTube.
This decision follows Netflix's reported high offer to stream the film, which Aamir Khan declined, preferring to promote theater attendance.
The film's unique distribution model could influence how other filmmakers distribute their content, potentially disrupting the current streaming landscape in India.
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La película de Aamir Khan "Sitaare Zameen Par" opta por un modelo de YouTube de teatro a pago por visión, evitando a Netflix y Amazon Prime.