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Study shows Māori and Pasifika communities can positively reshape their media narratives through initiatives like BBM.
A University of Auckland study shows Māori and Pasifika communities in New Zealand can reshape media narratives through their own initiatives.
Focusing on the fitness group Brown Buttabean Motivation (BBM) during the pandemic, the study found BBM became a support network and safe space.
Media coverage of BBM was mostly positive and accurate, highlighting the potential for communities to take control of their media representation.
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El estudio muestra que las comunidades Māori y Pasifika pueden remodelar positivamente sus narrativas de medios a través de iniciativas como BBM.