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Cosm launches immersive "Matrix" experience in theaters to draw audiences back from streaming.
Los Angeles-based company Cosm is launching an immersive "shared reality" version of "The Matrix" in June, featuring a dome-style screen and 3D sets.
Aimed at drawing audiences back to theaters amid the rise of streaming services, the experience, designed with Cirque du Soleil collaborators, places viewers inside the film through careful camera placement and sound.
The project seeks to offer a unique, cinema-only experience.
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Cosm lanza una experiencia inmersiva de "Matrix" en los cines para atraer a las audiencias de streaming.