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flag Chinese tourism to Italy surges, with visits expected to jump 27% in the first half of 2025.

flag Chinese tourism to Italy is booming, with arrivals forecast to rise by 27% from May to October 2025 compared to last year. flag In 2024, 176,000 Chinese visitors came to Italy, a 24.7% increase from 2023. flag The growth is due to Italy's rich cultural, culinary, sports, and shopping offerings, making it a top destination for Chinese travelers. flag Cultural tourism is particularly popular, with over 70% of tourists visiting art cities.

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