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MLB invests in Athletes Unlimited Softball League, boosting women's sports visibility and operations.
Major League Baseball (MLB) has invested in the Athletes Unlimited Softball League (AUSL), marking its first comprehensive partnership with a professional women's sports league.
The investment will help cover operational costs and support the league's visibility through marketing, content, and sales assistance.
The AUSL will debut on June 7, featuring four teams playing in 12 cities.
MLB will promote AUSL and its athletes during the All-Star Game and postseason.
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La MLB invierte en la Athletes Unlimited Softball League, impulsando la visibilidad y las operaciones deportivas femeninas.