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flag American-made goods see surge in interest, with varied motivations across generations and regions.

flag Interest in American-made goods is rising, with Google searches for "made in USA" doubling since 2025 began. flag Supporting American jobs is the top motivator, though younger Americans are more skeptical. flag Republicans and older Americans are more willing to pay a slight premium for U.S. products, while Generation Z focuses on price. flag Interest is highest in rural northern regions and lowest in the South and large cities. flag Tariffs could affect spending, with one-third of Americans saying they would cut back if import prices rose by 10%.

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