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RTE defends $86,000 ad promoting journalists' daily life amid cost and production criticism.
RTE executives defended a promotional video expected to cost €77,000, which aims to depict "a day in the life" of three journalists.
The advertisement has faced criticism over its cost and the use of external camera crews.
RTE's director general, Kevin Bakhurst, stated that the cost comes from their €2 million annual marketing budget and criticized the inaccurate media coverage.
The project has been in production for months and includes filming in Brussels.
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RTE defiende $ 86,000 publicidad que promueve la vida cotidiana de los periodistas en medio de críticas de costos y producción.